We now know people don’t have to be consciously aware that they are aroused for their reward system to highjack neural pathways. New research on addiction indicates social media “likes” and approval from others is changing the way we think and request plastic surgery. Welcome to ‘Selfie Surgery’.
You could do far worse than read the recently published "Walk A Mile: Tales of a Wandering Loon." It’s about a regular working man who battles his illness and largely wins.
Know the customer. This idea is gospel for business in general and supply chain in particular….